From 1957 to 1960, he visited America on a fellowship, and returned to New York in 1966 to start the New York branch of a new company, Unimark International, which quickly became, in scope and personnel, one of the largest design firms in the world. The firm went on to design many of the world's most recognizable corporate identities, including that of American Airlines (which forced him to incorporate the eagle, Massimo was always quick to point out). Vignelli designed the iconic signage for the New York City Subway system during this period, and the 1970s–80s map of the system. Contrary to news reports, Vignelli did not design the Washington Metro Map, which was designed by Lance Wyman and Bill Cannan. Vignelli created the signage and wayfinding system for the DC Metro and suggested it be named "Metro" like many other capital city subways. Its original name was a mishmash of various states and transportation groups.
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