The bull was cast by the Bedi-Makky Art Foundry in Greenpoint, Brooklyn. Di Modica spent some $360,000 to create, cast, and install the sculpture following the 1987 stock market crash as a symbol of the "strength and power of the American people". The sculpture was Di Modica's idea, and in an act of guerrilla art, Bedi Makky Art Foundry and Di Modica trucked it to Lower Manhattan. On December 15, 1989, they installed it beneath a 60-foot (18 m) Christmas tree in the middle of Broad Street in front of the New York Stock Exchange as a Christmas gift to New Yorkers. That day, hundreds of onlookers stopped to admire and analyze it as Di Modica handed out copies of a flier about his artwork.
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